I do not own a Parke sweatshirt. I have never set an alarm for a drop or refreshed a checkout page. And yet, I can't stop thinking about Parke. I feel like I am missing a memo. From a public relations perspective, Parke is a strong modern example of hype culture. Parke has been pulled into hype culture not because everyone buys into it, but because so many people want to. Before anything else, Parke is a person. Founded by Chelsea Parke Kramer, the brand is not just another anonymous label...