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I do not own a Parke sweatshirt. I have never set an alarm for a drop or refreshed a checkout page. And yet, I can't stop thinking about Parke. I feel like I am missing a memo. From a public relations perspective, Parke is a strong modern example of hype culture. Parke has been pulled into hype culture not because everyone buys into it, but because so many people want to. Before anything else, Parke is a person. Founded by Chelsea Parke Kramer, the brand is not just another a

Brooke Serbin For Brooke Serbin, a Class of 2023 University of Dayton alum, her path from college to a public relations agency has been shaped by hands-on experience. Serbin majored in communication and concentrated public relations with minors in psychology and marketing. While at UD, Serbin was involved in Flyer PR as an account executive, Public Relations Student Society of America (PRSSA) as the PR director, and Phi Beta Chi Honors Communication Fraternity as a member. Sh

Behind the scoreboard, multiple disciplines work hand in hand to shape professional athletics’ connection with fans. The field of sports communication plays a key role in controlling messaging and building meaningful relationships with audiences. Through a blend of creativity and media strategy, professionals influence how fans perceive teams and players – an experience two Flyers help shape. Current University of Dayton student, Jade Morgan, is currently working as a communi

Finding a job is a time-consuming process that most everyone will go through. There is a lot of work to do even before you get an interview. You need a resume, cover letters, references, and sometimes more. A resume and getting references are easy but what is a cover letter and how do you make one?  A cover letter is a one-page document that sums you up as a person. It goes along your resume when you apply to certain jobs. However, it is different from a resume because a cove